Project Scope:

Full website redesign and rebuild.

My Role:

Designer, developer, and content creator.

Timeline:

Two months

Collaboration:

I collaborated with the CEO, product lead, business operations lead, design team, development team, and advisors.

Problem:

The existing website had several pain points that needed to be addressed.

Approach:

Take user feedback and look at the pain points.

• Confusing website navigation

• Unclear messaging (i.e. What is the product?)

• Lack of information on the website (i.e. Why should site visitors care?)

Action:

What steps do we need to take in order to address the pain points?

• Look at our content messaging

• Look at how we present information about the company

• Look at how we promote our products

• Can we show that we relate to our target audience?

Steps:

Since I had been on the team as a software engineer building out key features and working on bug fixes, I knew the product really well. I could understand from a business standpoint what we were building and why. I could also understand from a user perspective what features I would be looking for in a healthcare product. And, most importantly, I could understand what questions first-time site visitors would have about the company and our products.

My approach to working on the user-flow was:

• Can we draw the user’s attention to specific sections of our website (i.e. promote our mobile app)?

• Can we make the website interesting so that users are enticed to learn more and even to recommend our products?

• Can we create language that is empathetic, friendly, and informative?

• Can we make it a great experience for site visitors?

• Can we make the website accessible, functional, scalable, and aesthetically pleasing?

Result:

The website revamp was a success with rave feedback from internal and external users.

Anything I would do differently?

I would have been interested in conducting user research if we had a less strict timeframe.